CORONA EXTRA
Corona is synonymous with two things; beaches and Vin Diesel.
Both of which the world can not seem to get enough of.
CORONA HOTLINE
Football season can be stressful, and confusing, and weird. And in times like these, we need someone to keep us in check. A zen master, a shaman, a third eye...a Tony Romo. The Corona Hotline is back. And people actually still call it.
MY ROLE:
Worked with my partner and CDs to twist the screws on the jokes, come up with a thousand weird lines for Tony Romo to deliver, choreograph very specific lime drop sequences, make Corona believably delicious during football season and cast the perfect seagull.
Corona Extra — Corona Hotline
"Rules" :30 TV
Corona Extra — Corona Hotline
"Superstition" :30 TV
Corona Extra — Corona Hotline
"Comeback" :30 TV
CORONA HARD SELTZER
HOLA! It's the one Spanish word most gringos know. It's also the flare we shoot off when we're down for getting up or into whatever the sun shines on. This campaign is about saying HOLA to any and everything that lets us let go and ADIOS to anyone and anything that holds us back. This is the first national campaign for Corona Hard Seltzer and my first legit remote shoot (because pandemic). My gratitude to Lisa Gunning for being a patient, resilient and masterclass director. We literally could not have pulled it off without her.
MY ROLE:
My role was establishing a look and feel for this brand in film and social, co-writing scripts with my partner that pushed Corona as a masterbrand into new places and spaces and doing my damndest to uphold the founding principle idea that this campaign should be relatable, be representative and speak to people of all colors, sizes, lifestyles and ideals and be the brand that lifts up letting go
and rejects the things and people who hold them back.
Corona Hard Seltzer — HOLA
"Out There" :30 TV
Corona Hard Seltzer — HOLA
"Beach Hunt" :30 TV