META QUEST
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READY FOR THE HOLIDAYS
Everyone's gotta be first at something. Turns out our something was a holiday music video...in the metaverse. Our very capable writer wrote, performed (that's his avatar below) and co-produced the track. We mere mortals shot it in Horizon, starred in it (I used this phrase loosely) and edited/mixed the piece.
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MY ROLE:
I provided creative direction to our director and talent, cut/edited the social content for it and designed whatever needed to be designed (ex: the video title below)
We created a few
engaging IG Stories
Reels and in-feed
posts to tease the
release of the track
and drive awareness
and consideration
for the Quest 2 during
the holiday season.
We also dropped the
track on Spotify and
Soundcloud garnering:
140k+
LISTENS
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QUEST NIGHT
Game Night got tired. So we woke its ass up in the metaverse and slapped hot new sparkle on it in the Meta Quest 2. Enter, QUEST NIGHT.
To evolve game night, we engaged the VR gaming community, influencers and people who had a (friendly) beef to settle and gave them their moment in the neon spotlight.
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MY ROLE:
I created content for social, worked with my creative partner to architect the rollout of the
program and creative directed the overall look/feel of it. Kind of a 'game night meets the
non-regrettable side of Vegas kind of vibe.'