T-MOBILE
​
There is no gray area when it comes to choosing the best wireless network. There is magenta. Only magenta.
MY ROLE:
In the 2+ years I worked on T-Mobile, I wrote/produced my first Super Bowl spot that helped people reconsider how much they enjoyed wireless pain with Kristen Schaal and some seriously talented set designers, was the principal driver and creator of the brand's new visual direction and found innumerable ways to re-purpose film assets for deal and new phone spots through design and animation. I also had a great deal of face time with the client. Amazing how much easier it is to sell work when they can see you believe in what you're selling, right?
T-Mobile — The Un-Carrier
"Punished" :30 TV (Super Bowl LI)
T-Mobile — iPhone 7 Launch (TV)
​
T-Mobile — iPhone 7 Launch (Digital OOH)
​
OVERWATCH X T-MOBILE: "HERO OF DATA" DIGITAL UNIT
Our work with Overwatch and T-Mobile was my foray into gaming advertising...and a banger to say the least. It was fun re-imagining and integrating a character's power move for the digital space to promote T-Mobile's game streaming capabilities. We knew we had to disrupt people's regularly scheduled browsing, so we wanted to make it worth their time. This resulted in an ad-unit black out and a dynamic frame breakage by Overwatch character Lúcio.
MY ROLE:
I came up with the concept for the unit and worked with our animators and web devs to bring this to life for T-Mobile. A very pleased brand partner.
OVERWATCH X T-MOBILE: "HERO OF DATA" BLIZZCON INTEGRATION
We worked with our animators and editors to integrate a blistering Overwatch highlight reel with T-Mobile messaging promoting their platform game streaming abilities and T-Mobile ONE data plan.
MY ROLE:
I came up with the frame work for the edit, designed the graphic overlays and provided direction/oversight to our animators and editor to make a very watchable piece of film that did some heavy lifting for the T-Mobile brand.